Logo design for an inspirational winner

A dynamic logo design for one of the world's leading female enduro motorcycle racers. Concepts included the development of a wolf icon, neatly connecting the harsh terrains of off-road racing with the agility and hunting prowess of the animal native to the mountains of Lombardy region in Italy, where Francesca was born and lives. An off-road tyre track graphic was also developed, featuring a repeat pattern of the icon at the centre of the Lombardy region flag. Central to the final design is a lighting bolt, a recreation of Francesca's personal tattoo, worn as a symbol of the power and positive energy she needed for her most important win to date, a successful battle against cancer. An inspirational story and a fulfilling project, it was a privilege to help promote this brave and talented athlete.