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project overview

Lexus Europe

Helping to build the Lexus brand

A 10 year journey with one the worlds most progressive automotive names provided an enriching creative challenge and invaluable learning in how to communicate a premium brand. From the writing and design of Visual Identity guidelines, to elegant brochure styling and bespoke customer gifts, barefoot is proud to have played a part in the Lexus Europe story.

service  /  visual identity guidelines & brand support   /  2004-2014

Lexus-VI-Guide-set-B.png
Lexus-Guidelines-set.png
Lexus-VI-Guide-set-A.png

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