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project overview
Lexus Europe
Helping to build the Lexus brand
A 10 year journey with one the worlds most progressive automotive names provided an enriching creative challenge and invaluable learning in how to communicate a premium brand. From the writing and design of Visual Identity guidelines, to elegant brochure styling and bespoke customer gifts, barefoot is proud to have played a part in the Lexus Europe story.
service / visual identity guidelines & brand support / 2004-2014






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